In business, we often focus most of our attentions on "the big
issues." Our next big ad campaign or our new product development
project loom large and capture a significant portion of our
mindshare. These big issues, because of their size and scope,
seem to be our pathway to exponential success and here is where we
focus our efforts.

But sometimes, its the little things that have the largest
positive impacts on our business. These things almost always seem minor
compared to our big issues. They are almost always difficult to recognize
at the instant, and we might even pass them by as we focus on what
we perceive to be more important. How many tremendous
opportunities do we pass by because we have "bigger fish to fry?"

For example, a free of cost case study offered by AvidSurfer details how
one large e-commerce company made relatively minor improvements
to a single page of their site. These improvements took only a
few hours to execute and didnt cost any money. Their efforts
would certainly not be considered to be "big issues" to most
folks. Yet, the impacts of this small effort we are tremendous.
This page was able to make $13,500 in additional sales per
day as a result.

Had this company only focused on major issues, they can have
missed out on nearly $5 million in additional sales per year!

These small opportunities for major impact present themselves all
the instant. How about that single, seemingly unimportant email,
requesting additional acquired skill about your businesses products ? You could
easily set it aside for a few hours, or even a few days, right?
After all, a single inquiry is hardly very important in the big
picture - you have much bigger fish to fry.

But what if this e mail was from the purchasing agent at a major,
multi-national corporation? What if this purchasing agent was
trying to get more acquired skill so that your business might be
included on their approved vendor list? This could be an
opportunity to begin a business relationship assessment of value millions of
dollars in sales.

Oh, but wait...its just a single e-mail...no big deal.

The point is, you never really understand when something very small is
just the tip of the iceberg. Something that takes a just few
minutes may be assessment of value millions. How do you contruct sure you do not
miss out? Start with attention to detail, flawless execution of
the "little things," and a commitment to continuous improvement.
Its a tall order, but well worth it.

Contrary to popular belief, opportunity knocks quite frequently -
but it doesnt always knock very loud.