1. Purchase ezine ads.

Run your ads for multiple issues, and track your advertising so that you wont be in the dark about which ezines are best
to place your ads in.

2. Swap ads.

As with your paid ads, try to swap for multiple issues as many people will need to see your ad several times before they respond to you.

3. Swap recommendations.

You could swap recommendations to be published in each others ezines, or you could swap recommendations to be published on each others "thank you" pages.

In addition, you could set up a "recommended ezine" section where you and several other ezine publishers promote each other in each issue.

4. Publish testimonials.

Ask for feedback in each issue to garner more testimonials that you can make use of on your website with your readers permission.

5. Do a testimonial swap.

Write up a testimonial for another publishers ezine in exchange for her testimonial that you might publish on your
page , in your ebook, etc.

6. Write articles.

Youll be able get more distinctive traffic, increase your search engine rankings, and get more new readers that purchase from you on a regular basis.

7. Promote your ezine in your signature document .

Use your signature document in all your day to day emails and also in your posts to discussion lists and forums that youre a member of.

8. Offer a bonus.

For example, you could offer a free ebook, resource, or report along with your readers subscription.

9. Ask your readers to forward your issues.

Youll gain excellent "word of mouth" branding as your subscribers forward your issues to their friends, associates, and colleagues.

10. Submit to ezine directories.

Submit to as many of these directories as you can, and when possible, post your link to your archive or sample issue to
maximize the number of new subscribers you get from your submissions.